Privacy Policy

1. Introduction

This Privacy Policy explains how TryFirst ("we", "us") collects, uses, and protects your information when you use our virtual try-on app and website.

2. Information we collect

• Account information — name, email address, and password.
• Body scan & camera data — images or video captured to build your personal 3D model, and the resulting scan itself.
• Usage data — items you view or virtually try on, and general app interaction data.
• Device data — device type, operating system, and app version, used for diagnostics.

3. How we use your information

We use your information to generate virtual try-on renders, personalize size recommendations, maintain your account, improve the accuracy of our rendering models, and provide customer support.

4. Body scan & biometric data

Your body scan may be treated as biometric or sensitive personal data under applicable law. We encrypt this data at rest and in transit, restrict internal access to what's required to operate the Service, and never sell it. You can request permanent deletion of your body scan at any time from the app's account settings, or by contacting us.

5. Sharing your information

We do not sell your personal data. We may share limited information with:

• Service providers who process data on our behalf (e.g. cloud hosting, analytics) under confidentiality obligations.
• Retail partners, only with your explicit action (e.g. clicking through to purchase), and only the data necessary to complete that action.
• Authorities, where required by law.

6. Data retention

We retain your account and body scan data for as long as your account is active, or until you request deletion. Deleted data is removed from active systems within 30 days.

7. Your rights

Depending on your location, you may have the right to access, correct, export, or delete your personal data, and to object to or restrict certain processing. To exercise these rights, contact us via the Contact page.

8. Security

We use industry-standard technical and organizational measures, including encryption and access controls, to protect your data. No system is completely secure, and we encourage you to use a strong, unique password.

9. Children's privacy

The Service is not directed at children under 16, and we do not knowingly collect personal data from them.

10. International transfers

Your data may be processed in countries other than your own. Where required, we rely on appropriate safeguards to protect data transferred internationally.

11. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be communicated through the app or via email.

12. Contact us

Questions about this Privacy Policy or your data? Reach out via our Contact page.